Scentre Group

(aka Westfield NZ/AUS)


2015 – 2018     |     COPYWRITING     |     DIGITAL CONTENT     |     SOCIAL MEDIA

You might not know them as Scentre Group, but you will have heard of the massive Westfield shopping malls they own in New Zealand and Australia. Well, I worked for them permanently for a few years, doing all things digital content, copywriting and social media in the NZ market.

KEY WORK & PROJECTS

Copywriting:
  • Blogs
  • Video scripts
  • Web copy
  • Social media posts
  • eDMs
Digital content:
  • Campaign/content strategy
  • Content creation
  • Website management, incl. involvement in multiple website refreshes
  • Web analytics
Social media:
  • Social media management (Facebook, Instagram, YouTube, Twitter)
  • Social media strategy
VIEW MY WORK
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